Client: Merial Animal Health
(formerly Merck AgVet Division)

Objective: The purpose of this
piece was to illustrate the very real dangers of Canine Rabies and that Merial's IMRAB had the vaccine that could stop it. The scary dog makes that point very well.

Role: Page design and layout, and all artwork. Design of rabies cell colorized and dog montage created in Adobe Photoshop.

Results: Ad was run in several veternary industry journals and periodicals increasing customer awareness and boosting sales.