Client: H.J. Heinz Company

Objective: Create a super-market Shelf Banner promoting the sale
of Heinz Gravy in co-ordination
with Frozen Mashed Potatoes.

Role: Design of all artwork
except for HomeStyle logo
(Heinz Packaging Standard), although some adjustments were made. Layout and typography.
Art direction at Photo Shoot
to produce “long pour shot.”
Print production and specing.

Results: Helped Heinz increase sales of both Gravy and Frozen Mashed products.